If you haven’t been pushing your recruitment efforts online then just what is it you've been doing? Weren't the tens of thousands of articles that were written and published in January enough to convince you that if you're not online now, you're missing out on one of the best sources of talent available to you? How about in January 2011, miss them too?
The growing dependence of the recruitment sector on online platforms is well documented and well supported, and there’s a good reason for that. Never have we had more information available to us, never have we had instant access to free, search-able candidate databases without any effort on our parts.
And it isn’t just access to candidates that’s making online such a valuable source. Online tools enable us to improve communication with potential and engaged candidates, improve access to resources and jobs and deliver information through multiple different channels, allowing them access where they want it and when they want it.
Recruitment has long been digital, but more and more of the recruiting world is shifting online. Social media sites like LinkedIn have given us unprecedented access to millions of online CVs and Twitter has given us the ability to push out job listings to thousands of followers, and these platforms are rapidly changing the way that recruiters interact with candidates.
Whilst traditional online job sources (such as job boards) are still being searched and scoured, increasingly it is social media that delivers the best results. This is because it sidesteps the middle man and puts candidates directly in touch with their industries recruiters; recruiters who are actively looking to fill their roles. As the platforms get more advanced, so too will the users, and so their success rates will improve and so they will spend more time using these platforms next time it comes time to find a new role.
The days of submitting CVs and waiting for a reply are over; the job seekers of today are hungry, web savvy, and know how to find the roles, but perhaps more importantly, the companies and recruiters they need to contact for the role they want. Whatever the industry; whether it's retail, technology, fashion or sales, recruitment platforms and social platforms are active and candidates are already there. They’re out there looking for you; are you going to be there for them to find?
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